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TAVARES HISTORY In 1922, Virgílio Aristides Tavares opened the doors of Ourivesaria Tavares for the first time, in Póvoa de Varzim. Many women entered through number 54 of Rua da Junqueira, who, with their husbands at sea, placed in gold all their hope and faith, also having in it a guarantee of sustenance in uncertain times. Jewellery has never been just jewellery, it has always represented something bigger and deeper. We buy jewellery to mark achievements, eternalize passions and immortalize memories. From day one Tavares has known that, more than just making jewellery, its mission is to eternalize moments. This respect for jewellery has passed from generation to generation, with pillars so well founded that the address has never changed. Tavares' history is written to the sound of the wind and waves of Póvoa de Varzim, keeping the pulse of tradition throughout the years. 100 years is synonymous with heritage, but also with innovation. No brand lasts a century if it can't reinvent itself. With this centenary Tavares begins to write another chapter. A chapter that belongs to this time, despite having deep roots. Jewellery is part of everyday life for more and more people, without generational barriers and without the rigid protocols of yesteryear. There is no more exciting time to mark victories and achievements with precious stones, than the one we live in today. Our history is only written with those of our customers. It was like that in 1922 and it is like that now.