Alexandra Gineva and Alexander Dobrovskiy completed their studies at the Moscow Architectural Institute in 2011, going on to earn their master's degrees in architecture at Luca School of Arts in Ghent, Belgium in 2013. The duo established their own studio, Masterskaya Be, the same year. Specialising in exhibition design, temporary installations, and a variety of public and private projects, their studio showcases a blend of creativity and expertise.